Tuesday, July 10, 2007

Amici Cellars: A Celebration of Wine and Friendship


Amici Cellars believes that wine needs to be paired with friends, and that is how the winery was born. Amici was created out of intense friendship and a common enjoyment of wine. Over a decade ago, a group of friends crushed several tons of Napa Valley grapes to make wine for their personal use. The wine received such wonderful reactions that one of the members, Jeff Hansen, decided to start producing wine for the public in 1992. Since the company’s conception, their several red wines have grown in stature to become some of America’s favorites.

Their first wine was a Cabernet Sauvignon, and the positive reactions the group received from their fellow wine connoisseurs made them realize that wine had become more than a hobby; it had the potential to become a business with a mission: to create world class red wines at affordable rates. Since Amici’s first year, Jeff Hansen and his partners have expanded from a small production company that catered to friends to having a loyal customer base across the country. Since going public, the winery has never failed to sell out of their vintages.

Amici is not concerned with producing a great quantity of wine, so their quality is much greater, and the winery’s passion and commitment can be tasted in their 16 excellent vintages. As any artist needs inspiration, Amici’s comes from the grapes themselves, and the company is truly passionate about creating fascinating and distinct wines. One sip and you can taste the quality, the passion of Amici. The aromatic flavors and vivid, deep reds inspire poetry. The winery is devoted to producing spectacular red wines, and all you have to do is sit back and relax with a glass and a few of your closest friends to realize Amici has achieved its goal.

Jeff Hansen is the self-taught wine expert of Amici Cellars. Before he became the head winemaker at Amici, he was a professional photographer in Los Angeles. When he moved to Napa Valley, his dream of working with wine and food was realized. Hansen worked with some of the most prominent wineries in Napa, learning all he could from them about winemaking and viticulture before he started his own company. Hansen is truly proud of his unorthodox route to winemaking and his winery’s success, and he is more excited than ever about the future of Amici Cellars. Jeff Hansen’s winemaking style reflects his 10 year experience with other wineries, and the success of Amici’s is directly reflective of his passion and commitment to creating exceptional wines and his knowledge of soils and climate.